Industry activities and market development

The crystal industry’s vitality is vividly reflected in its dynamic events, such as the ‌Donghai Mineral Crystal Exhibition‌ held in October 2025, which showcased the sector’s robust growth. A notable trend is the rise of ‌live-streaming e-commerce‌, which has emerged as a key driver of market expansion. For instance, celebrity-led live streams, like Xu Yiyang’s “Crystal Connection” event, have achieved ‌seven-figure sales‌, demonstrating the power of influencer marketing in this space. Data from major e-commerce platforms reveals that ‌crystal bracelets account for 36.06% of total jewelry sales‌, underscoring their popularity among consumers.

To enhance competitiveness, industry players are increasingly focusing on ‌collaborations and innovation‌. Customization services, for example, are gaining traction as they cater to ‌personalized consumer demands‌, fostering market diversity. This aligns with broader trends in emotional consumption, where products like rose quartz (symbolizing love) and citrine (associated with wealth) are marketed for their perceived psychological benefits.

However, the market’s rapid growth also highlights challenges, including ‌regulatory gaps‌ and ‌quality control issues‌, as seen in cases of misrepresented products or inflated pricing. Experts emphasize the need for ‌stronger industry standards‌ and ‌consumer education‌ to ensure sustainable development.

Social media platforms, particularly Xiaohongshu, play a pivotal role in amplifying trends, with the “crystal” topic amassing over ‌2.2 billion views‌. This digital engagement, combined with offline events and innovative business models, positions the crystal industry for continued expansion, projected to reach ‌$22.83 billion by 2028‌.