The market heat and price trend of crystal bracelets

In recent years, the crystal bracelet market has experienced a sustained surge in popularity, with prices rising significantly. During the 2025 “Double 11” shopping festival, consumers noticed a substantial increase in crystal jewelry prices compared to previous years, with branded bracelets ranging from hundreds to tens of thousands of yuan. This trend is largely driven by ‌emotional consumption‌ and the pursuit of ‌instant gratification‌, with ‌Generation Z‌ emerging as the primary consumer group. They place greater emphasis on the psychological comfort these products provide. For example, varieties like ‌rose quartz‌ (symbolizing love) and ‌citrine‌ (associated with wealth) have gained traction, further amplified by celebrity endorsements in live-streaming e-commerce.

Market data indicates that the global crystal jewelry market is projected to grow from ‌$1.29billionin2022to$22.83 billion by 2028‌, reflecting a ‌compound annual growth rate (CAGR) of 14.5%‌. This expansion is fueled by several factors:

• ‌Cultural and spiritual appeal‌: Crystals are increasingly marketed as tools for self-care, mindfulness, and manifestation, resonating with younger consumers seeking emotional balance.
• ‌Social media influence‌: Platforms like TikTok and Instagram have popularized crystal aesthetics, with influencers showcasing them as fashion statements and wellness accessories.
• ‌Premiumization‌: High-end brands are introducing artisanal, limited-edition pieces, catering to collectors and luxury buyers.

However, challenges such as ‌regulatory scrutiny‌ (e.g., unverified health claims) and ‌sustainability concerns‌ (ethical sourcing) may impact future growth. Despite these, the market’s momentum suggests a lasting shift toward ‌mindful consumerism‌ and ‌symbolic value‌ in jewelry.